I've been in your seat.
Let me save you 18 months.
Exited founder, 3× product leader and angel in 40+ startups. I embed with a handful of early-stage founders, hands-on and at founder speed, to get them to their first $1M in revenue.
Track record
Staging Labs
Co-founder & CEO, acquired 2024
Entrepreneurs First
GM, launched EF Toronto, 50+ startups
TradeGecko
Product, acquired by Intuit
Holmusk
Product, $106M Series B
Lightspeed
Product, TSE: LSPD
General Assembly
Taught product to 1,500+ students
What founders say
“We 5x'd revenue in the time I worked with Frankie. … Pricing, hiring, expansion calls I used to sit on for weeks get resolved in one conversation.”
“In a three-week sprint, Frankie narrowed our ICP, coached me through my first enterprise sales cycle, and helped us book 30+ targeted conversations. Two weeks later: four VC term sheets.”
Also worked with Overseas Vietnamese · Hirechain · Haystack (YC) · AI inference startup ($6M pre-seed)
All testimonialsHow I help
Validate willingness to pay
Land your design partners
Ship faster without the chaos
Founder coaching
Is this a fit?
Good fit
- Early-stage, pre-PMF or just past it
- Shipping weekly
- Want someone in the weeds with you, not reviewing from a distance
Probably not
- Post-Series A or hiring full-time
- You want deck polish or advisor-only sessions
- You're looking for a 'yes' person who doesn't ask questions
What does working with a fractional co-founder look like?
I work inside your team, hands-on and at founder speed, on whatever stands between you and product-market fit: your ICP, willingness to pay, design partners and what to build next. The goal is your first $1M in revenue.
What's the difference between fractional work and coaching?
Fractional means I'm in the weeds with you, shipping alongside the team. Coaching is a weekly call for the hard decisions: pricing, hiring, co-founder tension and whatever else is blocking you.
When can we start?
Fractional engagements are fully booked until Q1 2027; reserving a slot now puts you first in line. Coaching has 2 slots open now.
How do we get started?
Tell me what you're building through the intake form. I reply within 48 hours, or tell you why I'm not the right fit.